Capitol College's new visual identity is a critical building block in its comprehensive marketing and image-building program. The logo is used to create an instant connection between those who see it and the college itself. You'll find the logo on apparel, signs, advertisements and other places on and off campus.
Red and black are the official colors of Capitol College. These colors are part of the college's visual identity and represent the polarities of the electrical spectrum. The contemporary styling of the shield symbolizes the college's blend of academic tradition and modern learning. The year, 1927, marks the college's founding. Inside the shield are two Cs that balance each other and form a circle. The circle is a symbol of knowledge. Above the circle is a square that symbolizes the moment when knowledge is gained through learning.
The Logo Usage Guide is a tool for the college's communicators to use to help Capitol project a clear and consistent image to its various audiences. It is vital that the logo remain consistent every time it is used.
Logo Usage Guide (PDF)
